I have been working in Cloud FinOps since 2013 at companies like Google, Netflix, Intuit, and Roku. I am a FinOps Ambassador, a FinOps Certified Practitioner, an AWS Subject Matter Expert in Cloud Financial Management, an O'Reilly Media author, and a YouTube creator. You can find more about my thought leadership here. My core competencies include:
- Building and nurturing strong working relationships with executives, engineers, customers, and vendors to deliver successful outcomes.
- Develop planning models and processes to increase profit and improve efficiency while reducing cost and risk.
- Hands-on technical skills to understand and communicate technical challenges and to develop tools and automation.
Roku, Inc., San Jose, CA ⬩ 8/2020–Present
Sr. Cloud Governance Engineer
Cloud FinOps on AWS, GCP, and Azure
Intuit, Inc., Mountain View, CA ⬩ 7/2016–8/2020
Principal Business Systems Analyst
Cloud FinOps on AWS, GCP, and Azure
Netflix, Inc., Los Gatos, CA ⬩ 1/2015–7/2016
Cloud Architect
Cloud efficiency and performance on Amazon Web Services
Google Inc., Mountain View, CA ⬩ 5/2013–12/2014
Technical Program Manager
Capacity planning and resource provisioning for Google's Content and Display Ads
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Multi Cloud Governance Workshop 2025
FinOps: Optimizing Cloud Costs Through Governance slides -
FinOps X 2025
Licensing and SaaS at scale: Cloud+ FinOps Scopes intersecting with ITAM/SAM recording, slides -
Cyber Security & Cloud Congress: North America 2024
Optimizing Cloud Costs: A FinOps Guide for Engineers agenda, speaker, slides -
O'Reilly Cloud Superstream 2024: Navigating FinOps
Overcoming Cloud FinOps Challenges recording, slides -
AWS re:Invent 2022
Using AWS savings instruments in a FinOps journey (PRT292) recording, slides -
CloudyCon 2019 an Apptio conference
Intuit Cloud Cost Optimization slides -
CloudLive 2019 a VMware conference
Intuit Cloud Cost Optimization slides -
AWS re:Invent 2019
Manage, control, and optimize costs with native AWS products, ft. Intuit (CMP207) slides -
CloudHealth 2018
Cloud Cost Optimization and Efficiency at Intuit slides, recap -
AWS re:Invent 2018
Manage, Control, and Optimize Your AWS Costs with Native AWS Products (ENT305) slides -
AWS re:Invent 2016
Start Your Cost Optimization: Learning from Intuit’s Cloud Journey (ENT315) recording, slides
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IDC PeerScape
FinOps Automation Practices to Reduce Cloud Costs paper, blog -
O'Reilly Media
Cloud FinOps Video Shortcuts: Learn the Basics of all 22 Cloud FinOps Capabilities videos, author profile -
O'Reilly Media
Cloud FinOps Fundamentals: Learn the Basics of Cloud Financial Management course -
O'Reilly Media
Cloud FinOps: Collaborative, Real-Time Cloud Financial Management, 2nd Edition, 2023, ISBN: 9781492098355 -
O'Reilly Media
Cloud FinOps: Collaborative, Real-Time Cloud Financial Management, 1st Edition, 2019, ISBN: 9781492054573 -
O'Reilly Media
Managing Cloud Costs - How to apply FinOps strategies to decrease your cloud spend Oct & Dec 2019 -
Cloud Academy
FinOps: Forecasting Cloud Costs preview, author profile -
Cloud Academy
Cloud Financial Management: Beyond Just Optimization preview -
Cloud Academy
Cost Optimization Strategies for the Cloud preview
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What is Cloud?
- Compute and storage as a service
- Software defined infrastructure
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Why Cloud?
- Speed of innovation
- Undifferentiated heavy lifting
- Pay-as-you-go / horizontal scaling
- Elasticity / economy of scale / global
- Software defined infrastructure
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What is Different?
- Procurement / month-end bill
- Customer responsible for governance
- Shared responsibility model
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Migration Strategies video
- Retire
- Revisit
- Rehost (forklift)
- Replatform (lift-and-shift)
- Refactor
- Replace
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Successful & speedy strategy
- Lift-and-shift to the cloud, refactor in the cloud
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HA/DR Patterns
- Single region
- Data backup to secondary region
- Pilot light & re-hydrate
- Active-active
Technical KPis
Establish with technical KPIs like Cost per vCPU hour or Cost per GB stored. Over time this should trend down as engineers are choosing cheaper options.
Business KPis
Enhance with business KPIs like Cost per Streaming Hour. Alternatively, use Cloud Cost per Revenue and target 4.5% or less.
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